ALL WEBSITES HAVE A LIMITED LIFESPAN. Why? One reason is that technology is continuously evolving, offering new tools and better, more efficient strategies to accomplish web site functions. Second of all, design trends change and internet sites can start to look dated. It’s crucial for businesses to reevaluate their web sites at least every two to 3 years to ensure they aren’t obsolete or falling behind the competition.
Another excellent reason to redesign your website is if your business is rebranding or undergoing a major transition.
When the time has arrived for your company to get a brand new web site, it's important to contemplate the following eleven key aspects of the design procedure. Your site developer is going to assist you to know your present on-line approach…the first step in prioritizing design elements and attributes which can connect and resonate with your clients, prospects, and potential referrers.
Consider these questions to help develop your business’s on-line approach:
WHAT’RE THE AIMS FOR YOUR WEB WEBSITE?
Are you trying to increase cellular sales by 20 percent in the next 6 months or double Web registrations? Establish intelligent aims -- specific, measurable, achievable, relevant and timely -- to give your agency a clear idea about what you need your web site to achieve for you.
WHO'RE YOUR TARGET CLIENTS?
Recognizing your ideal client might assist your service put together an online website that appeals to those individuals or businesses. Demographics -- such as age, gender, or trend toward cellular use -- will affect your site’so design, too.
WHY DO VISITORS COME TO YOUR WEBSITE?
Name the top five reasons people visit your web website. Consider what they’re looking for -- product info, store location, contact information, pricing or other content. These answers will affect your site’s design, location of calls-to-action and website navigation.
WHAT WORKS ON YOUR WEBSITE?
Dig into your analytics and identify what’s working nicely on your present web website. What pages, tools or web site elements are the most famous? In case your audience is responding to certain things on your web site, you’ll want to incorporate these on your web site as well. If you don’t know how to access or evaluate the information, your developer might assist you.
WILL YOUR WEB SITE BE RESPONSIVE?
Recent researches show that over 50% of web site visitors access the Web from a cell phone. In case your web site isn’t responsive -- that is, in case it doesn’t display comparable info no matter what size and type of apparatus it’s being viewed on -- talk to your service about using responsive design to make a brand new website that adapts to differences in screen sizes so that your web site will look good no matter what device is being properly used.
WHAT’S THE MOST EFFECTIVE NAVIGATION AND ORGANIZATION?
You don’t need visitors to leave your website before making a purchase or providing their contact information, so cutting down the number of clicks necessary to take a particular action is crucial. It's also crucial that visitors find the info they need without frustration. Consider locating information in clear visible areas.
WHAT'RE YOUR PERSONAL DESIGN PERSONAL PREFERENCES?
Explore the Internet for samples of internet sites that you enjoy and don’t enjoy. This info will give your developer a better comprehension of your tastes and also somewhere to begin the design process. In case you've particular preferences about colors, layouts or certain sorts of pictures, ensure you convey this information to your developer up-front.
WHAT’S YOUR SERVICE PLAN AFTER THE INTERNET SITE LAUNCHES?
There’s no such thing as a set-it-and-forget-it internet site, so service and maintenance is also a significant element of web site design. You need to run security and feature updates periodically to ensure your website remains safe and working optimally and is not susceptible to hackers and viruses.
HOW CAN YOU PRODUCE FRESH CONTENT?
Search engines like Google reward web sites that on a normal basis offer content by putting them higher in search results page. To improve your online internet search engine optimization (SEO) and also to help maintain your audiences engaged, you’ll need to upgrade your site with top quality, relevant content. Don’t let your internet site (and business) look stagnant by never adding fresh content. New blog posts, videos, images, along with other content that can satisfy search engines will help keep visitors coming back.
WHAT'S MOST CRUCIAL IN THIS PROCESS?
Communication is vital as you or your website developer work together on your new internet site design. Stay informed of the progress being made and also asks questions; advise if something isn’t working for you. A good partner will listen to your concerns and find ways to make things right.